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FemTech: Berlin-based start-ups

FemTech: Berlin-based start-ups


FemTech companies in Berlin and across the globe are tackling essential issues around women’s health and wellbeing, demanding attention to an area that has been historically underfunded and under-researched.

There is huge potential growth in this market, and continued investments in FemTech will play a crucial role in making women’s healthcare more accessible and affordable to the masses. FemTech addresses women’s physical needs by breaking taboos such as menstruation, menopause and infertility. Unsurprisingly, there is a huge demand for more understanding and solutions when it comes to woman’s health. Besides the reproduction of healthcare such as fertility, FemTech addresses more than this. Today, it also focuses on common diseases like Alzheimer's, cancer, depression and immune deficiencies.

FemTech still belongs to a niche market but has huge potential since the audience is 50% of society. Increasingly the area is being noticed by VCs and FemTech will have a large impact on the market as more start-ups are open up in Berlin and beyond.

One of the early Femtech pioneers is Ida Tin who founded the app Clue in Berlin in 2016. She coined the term Femtech in the German market. Nowadays, the term Femtech applies to a rapidly growing industry and refers to other areas in which female entrepreneurs, developers or programmers make technological progress.  

Femtech start-ups in Berlin

Inne is the first hormone-based mini-lab that analyses saliva and tracks fertility and ovulation based on this information. Three years ago, they earned €8 million in a Series A funding round that is led by Blossom Capital.   

The Berlin-based start-up FEMNA offers diagnostics, advice, and solutions online. Max Matthiessen, the founder, had the purpose to create more equality for women in Germany who feel they often face the situation of not receiving enough advice from their doctors.    

Why is there no such thing as “Maletech”?    

The term “Femtech” has been very positive in introducing discussions on women and equality within the tech space.  According to Neue Zürcher Zeitung from Switzerland, AVA founder, Lea von Bidder, explains that without the label “Femtech”, her business would be categorised under “digital health”. With Femtech, the industry will be perceived as such and the products and services will receive the appropriate attention that they wouldn’t have received otherwise.   

When companies perceive Femtech as a separate sector, investors also start paying attention and notice that they haven’t invested in this industry yet – thus creating more  scope for opportunity.

Is it worth investing in Femtech?

100% - according to femtech.health, FemTech accounted for $40.2 billion (38.0 million euros) in 2020 globally. Further growth is expected by 2025, reaching $75.1 billion (68.3 million euros). The industry is still underestimated and a niche but has been proven to have very high potential.

The key drivers for the market area:  

  • Providing a health and wellbeing-orientated tech solution for women                                                                                       
  • Reproductive health solution
  • Increasing demand for digital health solutions  
  • Integrating talks about “taboo topics” in women’s health and treating these as normal
  • Highlighting the importance of self-worth and female wellbeing
  • Product innovations and partnerships to widen offerings.  

Because of the high potential market, many companies in the Femtech sector are hiring. It’s also worth noting that due to the nature of these companies being trailblazers, often they have incredible forward thinking initiatives when it comes to diversity and inclusion in the workforce.

We are working with some of the most exciting FemTech companies currently, connecting them with top talent. If you’re looking to hire for your FemTech company or searching for your next opportunity, reach out to liberty.blackmore@talentinternational.com